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Enter a monthly budget and select your growth stage to get a practical allocation plan (with dollars per bucket).
Tip: The buffer is recommended for seasonality, testing, and unexpected cost spikes (CPC/CPM changes).
Estimate how much revenue may be slipping through the cracks when leads are not answered quickly, consistently, or after-hours. Adjust assumptions to match your real numbers.
Tip: “% missed” includes after-hours calls, form fills that go cold, slow response times, and leads lost due to inconsistent follow-up.
Estimate customer lifetime value (profit-based) and the maximum cost-per-lead you can afford at your current lead-to-customer close rate.
Tip: This uses profit-based CLV (revenue × gross margin). “Allowable CAC %” is how much of CLV profit you are willing to spend to acquire one customer.
Faster responses and consistent follow-up often improve lead conversion. Use your own expected lift to estimate upside.
Tip: “Lift” is your expected improvement from faster response time and systematic follow-up. Keep conservative if unsure.
Combine revenue recovery + time savings against tool costs and implementation to estimate payback period and ROI.
Tip: Use the Missed Leads + Time Savings calculators to estimate the first two inputs. Keep management cost at $0 if you plan to manage internally.
Estimate time recovered and labor cost savings from automating repetitive marketing + admin tasks (follow-ups, scheduling, reporting, review requests).
Tip: Use “loaded cost” (wage + payroll tax + benefits). If this work is done by an owner, use the rate you would pay to replace the time.
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